New Mexico Family Infant Toddler
Program
In 1993, we were awarded a contract to produce a public awareness
campaign to enhance general knowledge of developmental delays among
children birth to age three as well as the critical importance
of early intervention services. Our goal was to educate the state’s
legislators on the importance of continuing to fund these services
under Part H of the IDEA initiative and educate the general public
to encourage referrals to and participation in the program.
Our activities and services for this campaign, which resulted
in the funding bill being one of the first pieces of legislation
passed into law in the 1994 session, included:
- Development of a program theme/campaign name
- Formation of a statewide coalition to unite service providers
and concerned individuals throughout the state for common activities,
such as education of legislators
- Adaptation of an existing program logo
- Production of a seven-minute video, “The Tigers Are Sleeping,” to
educate the general public and legislators
- Production of a half-hour special on developmental delay on
KOB TV-4 that featured Dee Johnson, wife of then-Gov. Gary Johnson
and Dr. Dale Alverson
- Design and production of a four-part direct mail series aimed
at the New Mexico State Legislature
- Design and production of a poster
- Design and production of a 1993 calendar featuring children
in New Mexico who received services through the program
- Design and production of a general brochure on developmental
delay
Our services have been re-contracted by the Family Infant Toddler
Program each year since 1994. During these years, our activities
have included:
- Design and production of an annual calendar featuring New Mexico
children who have Developmental Delays
- Planning and production of press conferences
- Design and production of a “physician’s kit” that
educates family practice physicians and pediatricians on how
to recognize signs and symptoms of developmental delay and how
to link patients with area resources
- Production of a 15-minute video for physicians and parents
on “Otitis Media – The Hidden Risks”
- Design and production of Early Intervention Services Resources
Fact Sheets – comprehensive listings of all available state
programs and resources
- Design and production of three Family Handbooks for the New
Mexico Family Infant Toddler Program to provide parents with
a step-by-step guide through the assessment, diagnosis and referral
process
- Design, writing and production of “Watching Your Baby
Grow,” a handy wall chart listing typical milestones in
a child’s development from birth through age 3
- A brochure on the rights of families and parents when having
a child evaluated, assessed and linked with early intervention
services
- Note cards featuring profiles of children who appeared in the
1996 calendar with their developmental progress since receiving
services listed on back
- Design and production of a “status” report that
detailed developmental delay incidence and services in New Mexico
- Design and production of a three-part referral form for providers
- Dissemination of audiotapes in English, Navajo and Spanish
on “Parent Guide for Early Intervention”
- Radio and television PSAs
- Design and production of flow charts on the early intervention
system, detailing screening, evaluation/assessment and service
options
- “Development Wheels” in English and Spanish that
guide parents in their child’s development from birth to
age 3 years, and provide ideas for activities that will promote
development (see Samples of Previous Work tab)
- A general brochure that explains early intervention, development
states and provides contacts for additional information and help (see
Samples of Previous Work tab)
- An attractive and colorful display for the above brochure
- Design and production of Family Infant Toddler Program annual
reports to deliver important and useful statistics about the
program to the governor, New Mexico State Legislators and other
interested organizations and individuals (see Samples of
Previous Work tab)
- Development of the current Family Infant Toddler Program
logo (to right)
- A complete referral binder - including a 3-ring binder with
tabs and information that will describe the early intervention
program in New Mexico, the Family Infant Toddler Program, how
to make a referral and a complete listing of service providers
? to be distributed to potential referral sources, including
doctors' offices, throughout the state.
The early intervention campaign has won numerous awards from the
American Advertising Federation, New Mexico Chapter; Public Relations
Society of America; and the New Mexico Advertising Federation.
Awards have included a first-place 1992 NMAF ADDY in the Video
Presentation Category and a first-place PRSA 1994 Conquistador
Award in the Visual |
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Materials developed
for this campaign:
- Annual Calendar
- Poster
- Planning and production of press conferences
- Video production
- Radio and television PSAs
- Audio tapes in three languages
- Fact Sheets
- Handbooks
- Brochures
- Direct Mailer
View Samples:
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