Case Studies

Keeping Kids Healthy in School

Hand Washing Curriculum for New Mexico School Nurses and Health Education Teachers
New Mexico Department of Health

As an extension of Appropriate Antibiotic Use campaign, CWA was asked to create a curriculum that school nurses and health education teachers could use in the classroom to teach the importance of washing hands.

The curriculum was designed for grades kindergarten through high school with an emphasis on kindergarten through mid-school. It was intended to teach why hand washing is important and when it is necessary to wash hands. Additionally, there were exercises built into the curriculum so students could involve family members in the learning process and bring the lessons home.

The presentation at the school nurse symposium met with positive reviews.  More than 1,500 booklets were printed and 2 were sent to every public and charter school in New Mexico. Each booklet contained the curriculum, a DVD with all the materials in the booklet for easy duplication, and 2 full-color posters (English and Spanish).

Results

  • As a result of its innovative campaign, New Mexico received the full three-year project funding possible from the CDC and was featured as an authorized alternative campaign for states serving Native American populations
  • Anecdotal feedback from physicians’ offices indicated that there was increased understanding of when to use antibiotics among parents
  • Follow-up activities with schools indicated the hand washing curriculum was well-received among schoolchildren whose primary language was Spanish as well as English
blank Keeping Kids Healthy in School

Materials developed
for this campaign:

  • Curriculum for school nurses
  • Custom Campaign Song/Jingle in English and Spanish
  • Booklets
  • Posters
  • DVD


View Samples:

poster