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Staff Biographies
Jim D. Cooney, President/Creative Director |
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Founded CWA in 1986
49 Years of experience
B.A. in Communication Arts from the University of Notre Dame.
Career Highlights:
Prior to founding CWA, served as public relations manager for Public
Service Company of New Mexico (now PNM)
While vice president of College of Santa Fe, helped acquire $3
million gift from actress Greer Garson to develop motion picture
production facility on campus.
Also served as executive director of 65,000-member University of
New Mexico Alumni Association and as vice president of Marmac Corporation,
where he was responsible for marketing the largest marine equipment
rental firm in the world.
Served as regional director of development and executive director
of University of Notre Dame’s 60,000-member Alumni Association.
Winner of the New Mexico Advertising Federation’s Silver
Metal Award for Distinguished Public Service in 2000.
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Patti R. Watson, Vice President/Firm
Manager |
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Joined CWA in 1991.
24 Years of experience
B.A. with Highest Honors in Journalism from the University of New
Mexico.
Career Highlights:
Previously handled $2.4 million advertising budget for RCA-Canada,
representing network of 700 independent home electronics dealers
in all seven provinces of that country.
Provided public relations for CIGNA Healthplan of Arizona, the
state’s largest HMO serving more than 225,000 members.
Helped establish the Dupont Foundation in Phoenix, a nonprofit
foundation sponsoring an annual 20-seminar series addressing medical
and quality-of-life issues for seniors.
Previously served as marketing director for a large federal credit
union with assets of more than $100 million and more than 45,000
members.
Currently president of Friends for the Public Library, a nonprofit
organization raising more than $100,000 annually to support services
and programs of the Albuquerque/Bernalillo County Library System.
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Dana Bloomquist, Senior Account Executive |
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Joined CWA in 2001.
26 Years of experience
B.S. in Mass Communications from the University of Utah.
Career Highlights:
Previously served as publisher and editor of Ristra Publishing,
an independent publishing company based in Albuquerque, publishing
magazines such as Bravo! Magazine for the Performing Arts.
Was also previously a fundraising and development specialist for
Alta Mira Specialized Family Services, Inc. while running her own
editorial and public relations firm, HeartSing Communications, which
provided services to a number of clients.
Also served as publications and public relations director for Sandia
Preparatory School in Albuquerque, editor of Be Positive newspaper
in Colorado Springs and was a senior editor for Hughes Aircraft
Company in Southern California for nine years.
1998 graduate of Leadership Albuquerque.
Currently serves on committee for the Albuquerque Arts Alliance’s
Bravos Awards.
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Phyllis Baker, Senior Account Executive |

Joined CWA in 2005.
B.F.A. (Bachelor of Fine Arts degree) with minor in English from the University of Connecticut.
25 Years of experience
Career Highlights:
Served as creative director for an Albuquerque-based advertising and public relations agency for four years.
Was director of client services for KOAT TV’s sales department, broadcast designer for KOAT TV and owner of a graphic design firm.
Received Rocky Mountain Emmy Recognition of Achievement Awards in 1998, 1999, and 2000.
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Shannon Zamarrón, Account Executive |

Joined CWA in 2005
6 years of professional experience
B.A. in Communications and Journalism with minor in Psychology from the University of New Mexico
Career Highlights:
Worked as public relations assistant for Citibank Incorporated, as a marketing coordinator for Eclipse Aviation Corp., and as a visual merchandiser for AAFES Kirtland Air Force base. Shannon also serves as a volunteer board member and newsletter editor with the City of Albuquerque Parkway Neighborhood Association.
While attending college, held communications, administrative and customer service positions with Clear Channel Communications and the University of New Mexico Bookstore.
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Suzanne Smith, Account Executive |

Joined CWA in 2007
9 years of professional experience
B.A. in Public Relations from University of Central Lancashire, Preston, U.K.
Career Highlights:
Prior to relocating to Albuquerque from Phoenix , Suzanne was a project specialist for the Arizona-New Mexico Cable Communications Association and Technical Solutions, a public affairs company in Phoenix .
In her home country of England, she served as a Council Administrator in the elections department for a local city hall, project administrator for Lancashire College, administrator for a civil engineering firm, and head office press officer in the leisure and travel industry at MyTravel Group (MyTravel Holidays, MyTravel Airways and Going Places).
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Eric N. Martínez , Account Executive |
Joined CWA in 2007
11 years of professional experience
B.A. in Communications and Journalism from University of New Mexico
Career Highlights:
Prior to joining the agency, Eric served as international operations coordinator for Hosanna. His previous experience also includes positions as director of communications for the American Heart Association, Mid-Metro Region; as public relations manager of the Museum of New Mexico in Santa Fe; and as marketing and public relations associate for the Santa Fe Chamber Music Festival.
He is the official voice of the Museum of New Mexico in radio and television spots, has promoted public television programming on KNME and produced and hosted the Flamenco Santa Fe radio program on KSFR 90.7 in Santa Fe.
Eric provides bilingual and community outreach services to our agency clients in the healthcare and environmental fields. He also helps shape our creative approaches to broadcast (television and radio) public education campaigns and provides website content and site mapping.
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Maita Swartz, Finance/Contract Administrator |

Joined CWA in 2003.
8 years of professional experience
Career Highlights:
Previously bookkeeper and office manager for popular Albuquerque-based restaurant with responsibilities for accounts payable, accounts receivable and purchasing.
Also served as office manager and assistant to the president for leading national animation firm.
Was senior administrative assistant/clerk for equipment rental company.
Began career as special financing agent for Denver-based Toyota auto dealership.
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