Welcome to Cooney, Watson & Associates

Established in 1986, Cooney, Watson & Associates, Inc. is a full-service marketing, public relations and advertising agency that produces coordinated public service, public education and business-to-business communications campaigns that directly affect the quality of life in our community and our state.

An award-winning agency, we produce comprehensive communications campaigns that:

Accurately and effectively communicate a variety of messages to diverse groups
Utilize a variety of media to efficiently target specific groups, including print, television, radio, social media and web applications
Create a common theme and look to unite separate entities, divisions or service providers
Maximize budgetary dollars through collaborations with media and private partners
Provide accountability by including outcomes reporting as an integral element of our services

Since its inception, our agency has worked on a number of high-profile campaigns, including:

Albuquerque Bernalillo County Water Utility Authority – Water conservation campaigns including “Water by the Numbers” and the “Great Flush Rush” as well as public impact communications for the San Juan-Chama Drinking Water Project.
New Mexico Department of Health – Ongoing campaigns for the Family Infant Toddler Program (1991-present); Breast and Cervical Cancer Early Detection Program (2002-present); and Diabetes Prevention & Control Program (2004-present). Previous campaigns include Appropriate Use of Antibiotics; Prevention of and Harm Reduction for Hepatitis C; Arthritis and Osteoporosis Education and Prevention; and others.
Judicial Performance Evaluation Commission – Election-year campaigns (2002, 2004, 2006 and 2008) to educate voters on the Commission’s evaluations of and recommendations on whether to vote to retain metropolitan court, state district court and appellate court candidates standing for retention.
NM Attorney General’s office – Consumer fraud prevention hotline; strengthening of DWI laws.
American Cancer Society – “Women of New Mexico – Get the Picture,” groundbreaking campaign promoting low-cost mammograms to women of color (African Americans, Hispanics and Native Americans).
New Mexico Energy, Minerals and Natural Resources Department – “You are the Source – Be the Solution,” campaign to educate New Mexicans on how to buy products with less packaging.
New Mexico State Highway & Transportation Department (now New Mexico Department of Transportation) – original Toss No Más anti-litter campaign and “We’re All in This Fix Together – Big I Reconstruction Campaign.”

We have won a number of awards for many of the campaigns mentioned above, but prefer to measure success by actual outcomes – the number of people who take a specific or desired action or an increase in public awareness of available programs and services via phone calls to a hotline, visits to a website, etc. We put in place measurements for all of our activities, including but not limited to earned media, paid media, distribution of printed or educational materials, website analytics, and other analytical tools as needed. We pride ourselves on being completely accountable to our clients on every penny we spend and base our actions on research.

Welcome to Cooney, Watson & Associates

Since its inception, our agency has worked on a number of high-profile campaigns, including:

Case Study Areas:

Our Mission